Overview of The Effortless Experience and the Lean Startup Commerce and Coffee Episode 2

In this post we are looking at two thought provoking books. Both of which I highly recommend.

Here are two books that make me think about changing and implementing new daily rhythms and systems into my business and life.

The first book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Mathew Dixon, Nick Toman, and Rick DeLisi implies that the more effort it takes to do something the less loyal customers are. The more high effort the experience, the less happy people will be with the outcome.

The second book, The Lean Startup by Eric Ries gives strategies and tactics for using a Minimum Viable Product to test ideas and systems.

Slightly edited from the video.

Why good morning I’m Andrew Ledford and this is episode two of Commerce and Coffee.

Yes this is the new video podcast I’m doing, we’re mostly focused on business subjects on this podcast. Today I have a few books that I’m going to be reviewing or actually going over future reviews.

First we have this Effortless Experience book. This is a pretty good book, I actually would recommend it. One of the things that strikes me with this book is that it looks like he’s using the Fogg Behavioral Design method in here. He doesn’t mention that, but it seems to me that that’s the principle he’s using.

This is by Matthew Dixon, he’s the one that did Challenger Sales, which I thought was an excellent book as well. So he’s more of a researcher that does a lot of research on business subjects.

I believe the Fogg Behavioral Design model is using a reverse Premack principle, which I think is pretty much well known by almost all behaviorists and most trainers now. When I first started using it nobody knew what I was talking about. But now a lot more people are familiar with it.

Then we have an excellent book. This book I highly recommend. Both of these books have changed how I think and how I’m going to do things. I’m now going to start incorporating a lot more of these principles into everything I do.

But the book that I really found fascinating and it’s going to require quite a long video and blog is the Lean Startup. This is a really good book. I have friends who have talked about this. I belong to business groups that work with these principals. But I never read the book. Reading the book gives a whole new light. I’ve heard all these people talk about these subjects for a long time. But I never really understood exactly how it worked, until I read that book.

The Lean Startup is a continuation of some of the things that Edwards Deming advocated. It’s a very good book. Like I say this is going to take a really long time to review because there’s so much to go over.

Then there’s another book I just bought yesterday.

I’m working on some different projects for promotions. Here I have a prototype that I’m not going to use. It doesn’t work too well. I was working on a prototype for a mouth mechanism for a project that I’m working on.

It has a few flaws I had to modify. That’s a marketing project of course.

Here this is an interesting looking book. I don’t know how good it is. I’ve read two pages so far, the little red book of sales answers. Right there and I don’t know, like I say not sure how this one’s going to read. But it’s made very well. At least it seems to be. The pages look like they’re made to spill coffee on.

So it’s brand new. I got it actually at the goodwill because I’m looking for supplies for different promotions that I’m working on. The goodwill store happens to be a good place to find them. You never know what you’ll find.

So that’s it for today. These two books that we’re going to be doing in the future, the Lean Startup

and then the Effortless Experience.

This book is really about customer service, so I’ve been on a few customer service calls recently and they’re not effortless let me tell you that. (One was with the bank and the other was with the cable company.) They’re usually quite high effort. And one of his premises is that the higher the effort the less loyal the customer. So that’s something to think about.

The new blog post I’m working on right now talks a little bit about something you may have read in my blogs in the past and that is that the lifetime value of a customer is often more valuable than acquiring a new customer. There’s a little bit about that on the New Year’s resolution page on my website.

Okay I think that that is going to about do it for today.

I am wishing you the very best in life have a wonderful day Bye-Bye