Social Media Marketing

We help local businesses incorporate Social Media into their Marketing. You could be a landscaper, takeout restaurant, home improvement contractor, pet rescue, groomer, or veterinarian, social media can help you reach your target audience. I enjoy old fashion social media marketing for Organic Reach as opposed to paid social media advertising. Although we will have guests who talk about both.
If you’re looking to increase your organic reach on social media make sure to watch for our social media shows.

Are you looking to develop videos for social sites? Check out our video production page.

This site is now used primarily as support information for marketing partners. However, I may be able to help you with the following or refer you to someone.

Setting up Social Media accounts.

Making graphics for you social accounts, such as banners and images for posts
Do you need help running a social account?
Never have time to make those social media posts, get help so you can focus on your business.
Do you need to optimize and manage your YouTube channel?

Top 14 Social Media Sites for Marketers.

Facebook
Instagram (Facebook Property)
YouTube (Google Property)
Twitter
LinkedIn (Microsoft Property)
Pinterest
Twitch (Amazon Property)
Eventbrite
Meetup
Yelp
Google My Business
Tumblr (Automattic / WordPress Property)
Reddit
Mix [(Stumbleupon) A dead site that used to be very important]

There are also a host of specialty social sites and niche directories you may need to consider depending on your industry.

**Organic Social Media, Like Organic Farming, Takes a Little Extra Effort**

Why use social media marketing for your business.

To establish your brand’s value proposition. In a competitive market one of the main reasons to use social media is to promote, maintain, and own your brand’s value proposition. While owning the brand’s value proposition is of prime concern for large companies, it can also be important to the profitability of small local businesses as well.
Communicate with past customers and prospects. This is one of the most effective uses of social media. For small businesses it can be one of the best ways to produce sales and profits from social. Social media can bring past customers back to your brick and mortar store or to your website. In addition you can give value added incentives that will improve your bottom line and increase profits.
Increase traffic to your website. This can be especially important for new sites.
Increase sales, again this is an important sales channel for selling to past customers.
As a business outpost and trading center for your business and/or website. Think of your website as if it is a country, then your social media accounts are like trade ambassadors in a foreign country. Your website is your country of origin.
It will indirectly (and possibly directly) help with search engine optimization. It can indirectly help with SEO by exposing you to fans who may link to your site from their own website. There is much debate as to whether search engines use social sharing as a ranking factor. From my experience I tend to think this can be a ranking factor, but it may not be one of the main variables used to rank a site. It may take many thousands of shares to have any effect. I have one social account I started as an experiment many years ago and I think it has some keyword ranking. There are also thousands of posts going back to that site. I imagine all the links are nofollow, but it does get traffic. I imagine a lot of this traffic is organic reach it gets on other social sites. It is not traffic that has much business value, but it does have value to me for additional insight into using social and online marketing. Having one of your social accounts rank for traffic leads to the next point.
Secondhand SEO, it is not uncommon for a large social site with high domain authority to outrank your own site. A very good example of this is having a Yelp page outrank your own domain.
Expanded reach. If you have passionate fans and post shareable content it can greatly expand the reach of your message.
Multiple touch points. Social provides an opportunity to have touch points with potential customers and be an important part of your marketing mix. It can encompass two of the Ps in the classical marketing mix matrix. It can touch both, where your customers are at (place,) and promotion.
It can increase awareness of your business.
Another extremely important function of social media is that it can be used to build an extended community of supporters and fans. Your fans will bring in new customers and help build value for your business. In real estate sales/marketing this is often called your sphere of influence.